People need to come up with MTG money somehow!
It does seem like a little shine has come off the apple. I'm not quite sure why that is. The artist hasn't done anything in comics in a long time, but really, which artist working in the early 70s has?
The character feels irrelevant, but then again, its apparently been pretty well continuously in print at dark horse and now back at marvel, and had a movie recently, so that's more relevant than most.
Without peeing in your cornflakes its nice progressive material for the early 70s dateline but also marred by some awkward work here and there before the artist reached his stride.
So, why a loss of shine?
Its hard to pin down, but I'd say its some combination of BWS's fan base aging out a bit, the character being away from marvel the last 15 years, and the character not being a superhero and not easily fitting into the rest of the MCU. Comics have basically been a 'superhero' hobby for a long time now. Those types of factors can power a hulk 180 last page result, and they can also take wind out of the sails of something like conan.