Agreed about Spider Man/X-Men... I ditched the scene completely after X-Men #1.. It was all too much for me to stomach after Spiderman #1.. There were silver gold green, bagged unbagged, direct, newsstand, platinum, chromium, keepsake, schmeepsake... Every day they announced another variant.. This was 1990 folks.. It was unheard of at the time!
Personally, I started to lose interest in comics right after Punisher War Journal #1, or a few issues later.. Then Ghost Rider #1... These books were so hyped and everyone and their mother were banking on them.. By the time Spider Man #1 came out I already knew that we're pretty much set in a fooled market