I think this is one of those books that can slip below the radar now and then. I bought a VG+ (advertised as a VG/F - close enough) copy thru the old Comic Source magazine about 10 years ago for $20, and it had been listed for at least two issues when I decided to buy it. A few months later I'm hearing prices of $75 and up for a copy in VGish shape.
Over the top war stories inside too.
The little devil arrived today
Let's see now, Horrific #3 is $112 in vg and came out around January 1953 or so. This War Fury #1 issue with the first bullet in head image that was then taken for Horrific #3 came out in September 1952 and guides for $54 in VG. Go figure. Both books are typical over guide books.
About 8 years ago, a friend and I discovered that this was the book from which the Horrific 3 image was taken and we rushed off to find copies. I bought a beautiful VFNM that had brown inside covers and tan-brown paper. I sold it for $150 thinking I was making a killing (I think top guide was $50 or so).
One of those "I wish I had it back" moments.
This one can still fly under the radar on occasion, as I feel this purchase suggests. The first one I owned was purchased at a comic store in Nevada for $5 so when I sold it for $50, I felt like I was making a killing. I called it a VG but he person that received it let me know he thought it was a beatiful VG/FN
We all have our "shoulda woulda moments". I did ok, but wouldn't mind having kept it for another 10 years and sold it for $200. That's the way with most of my collection though. The ones you sell are always the ones that go up, because they are in demand. For instance my VF/NM Action 28 that I sold for $650 to purchase a wedding present for my wife back in 1994. I still have the wife, so I think it was a wise decision to this day, even though the gift has nowhere near the monetary value of the Action. I still have my 30 from the same collection in VF+ or so.