I appreciate your enthusiasm and always welcome differing opinions. (thumbs u
You make some solid points as Superman is the quintessential superhero. The historical significance of Action #1 is a huge factor to me, but again, I love Superman and am a much bigger fan of his than most people in my age group.
In respects to t-shirts, I also suspect that Superman has Batman beat, for the reasons you stated. But in overall merchandise, including the sale of films via DVD, Blu Ray and digital download -- in terms of video games (the famed Arkham series) and beyond, I do not think that Superman is the bigger seller. Perhaps someone can find some hard evidence to either support or disprove that assumption.
I do not believe that DC has intentionally let Superman slip from the perch of being their flagship character. Batman has continued to trend upward while Superman has been up and down, but never reaching Batman's heights during the 21st century.
Being number one in 2014 means a bit more than being number one in 1978. Being on top during this generation means being the driving force behind cinematic blockbusters that eclipse $1,000,000,000. Whether it be a previous generation of collectors or simply knowing your history, younger generations will understand Action #1's place in history. That doesn't mean they'll be willing to pay more for a book featuring a character that many of them don't even like, especially doing so in favor of a book that features, arguably, the most beloved character of their generation.
Thanks for the response, and for the thoughtful analysist of my points(t shirts) as I also concede, that in video games, DVD, blu ray, downloads, yes Batman is king. This is one of the fundamental joys of comic book collecting: whose hero is " better" than whose, . I feel like I'm 9 years old again. Thanks for the thoughtful discussion, and if/ when that Tec hits the market place, the question will be answered.