I like to see considerations like this for comics outside the superhero genre. The vast majority of the comics ever sold were genres other than superheroes! Think westerns, romance, crime, horror, humor, and funny animal - heck, even Classics Illustrated reached a far and ranging audience. Honestly, I'd put Dan DeCarlo up there sooner than somebody like Frazetta He's just more indispensable to the medium at large. And if he had arrived at Archie a little sooner, he'd be a shoe-in, but Bob Montana set the tone at Archie before DeCarlo sanitized and perfected it. A fairly decent-sized chunk of all the comics ever sold have been Archie publications - after that, Harvey was a powerhouse in children's comics for decades, so the Kremer nomination I believe is spot-on.