I would say Instagram is great for connecting with the community, but not so much for buying/selling. Of course, if you treat it like a business and hustle, you will have sales and CAN do well. But generally I think it's a cool place to showcase books and see what other people are picking up. The inherent benefit to Instagram is that once you're following the right people, you can pick up your phone and scroll through your feed very quickly to see what's going on. I have made a few deals off of Instagram, but had far more people come up to me at a show because of it, and that is the fun part. I've even made a few friends from people that I met just because we followed each other on IG first. The other cool thing I see is that a lot of younger collectors tend to gravitate towards IG, and it's a good place to pick up some knowledge before heading out into the wild. Based off of our account's follower demographics, 70% of our followers are between the ages of 25-44, and another 12% are 18-24.
If anyone wants to follow along with our own posts, our handle is: @reecesrarecomics
-Austin