The constant reboots killed my interest in moderns from the Big 2. I know as a 50 year old white male schizophrenic martial arts expert that I am not the target of Marvel's marketing but I am the one with the disposable income that can help prop up current comics. You would think that this economic power would translate at least into maybe one or two classic titles not being rebooted every other year. I now only buy those series that I have complete runs in like Daredevil, ASM, and Uncle Scrooge. If I want to read anything else I wait until it is released through Marvel Unlimited or Comixology Unlimited. The odds of me being disappointed with the story-line or art is too great to justify paying full cover price on the vast majority of new books. Three words of dialog and art that looks like it was drawn and colored by an Anime enamored, 12 year old, glue sniffer using Daddy's Surface Pro just does not cut it for me when comic prices are hitting $7 an issue for some of these things.
Thank you but, no. I will spend $69 on Marvel Unlimited, read what pops up and enjoy the fact that by the time a year has passed I will have read hundreds of new and old comics. The sweeter part is that every book I read out of Marvel Unlimited makes the per book cost even cheaper! If I want the smell of genuine newsprint I'll go riffle through one of the thousands of comics I've carted around with me over the last 40 years (Lord, I have a patient and wonderful wife. ).
It makes me a sad Badger that the odds of me going into a comic book store and finding anything worth the money being charged by the big two are vanishingly small. Can it happen? Sure, Darth Vader is great. I read every 6 month old issue of it on Marvel Unlimited as its released to the platform. Then again, I got sucked into buying the Red Goblin story-line in ASM only to see it fizzle out and then reboot. I doubt I will be sucked in again but the fanboy personality of mine is a tough one to repress.