I'd say the lack of exciting villains in the early issues didn't help the Daredevil brand, and this the 1st issue either. Sooo many good villains with ASM, FF, X-Men, ect.. Tough to get excited about the Matador, Owl and so on. I mean I guess that's more of an arguement as to why simply all early issues aren't as expensive in general, but I personally feel that has affected #1 as well.
As far as comparing DD1 to Avengers 1 and Avengers 4. I'd say it's in the middle between those two, at least based off sales I've seen. And then Avengers 1 just breaks away 10-fold once it gets to the 9.0 and up range.