Honestly the strategy is not appealing to anyone unless they have an untapped mine of 1st prints that is hidden from Bad Idea's ever watchful eye.
Having a city, like Austin, that has zero shops that are getting Bad Idea books is a telling sign. But then cities, like Dallas, have like 6 shops. You would think that they would want to spread that out some not clump it together in such a manner.
It does not seem sustainable. Hopefully they can fix the print run issue and not short their backbone of stores by 51% on every issue. Otherwise they are doomed for failure.
P.S. my ebay comment was a joke