A few addendums:
In the late 1800's, there weren't too many options for obtaining your Obadiah Oldbucks
if you didn't live close to a city. If you ordered one through the mail your options were:
Pony Express Standard Service:
Shetland Pony Economy Service:
And if you needed Tracking, it could be expensive
The California Gold Rush in the late 1840's resulted in hundred's of thousands of treasure
seekers flooding the area. With their newfound income the need for picture-books could
not be met through the mail system. A young entrepeneur, Horatio Yee headed west with
a huge cache of Obadiahs and struck gold himself.