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how much money do you spend on comic books per month with survey

Started by uchiha101,

16 posts in this topic

uchiha101

uchiha101

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Hey guys, based on the the last thread I made wasn't concrete enough information according to my business teacher so I would appreciate any and all feedback and everything will be kept confidential.

 

Then I can shove it in their faces when I'm done and since I did a suvrey they can't say squat as you can tell I'm angry for them at stringing me along :mad:rantrant

 

 

Thanks again!

 

 

Survey Link

 

https://www.surveymonkey.com/s/MRVLST6

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uchiha101

uchiha101

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0-$20? Shouldn't it be zero, then $1 to $20? That 1st selection skews results, with everybody spending up to $20 per month. Right? (shrug)

 

maybe but most of the answers I recieved on the forums of a lower caliber gave me the majority of the answers being $0-20 dollars per month on comics so I'd include it in the survey :)

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seanfingh

seanfingh

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0-$20? Shouldn't it be zero, then $1 to $20? That 1st selection skews results, with everybody spending up to $20 per month. Right? (shrug)

 

The 0-20 selection also includes "Tree-fiddy" so it is skewed no matter what.

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rob_allan

rob_allan

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As someone who has designed research surveys professionally (I was a market research specialist before my recent career change,) I'm going to give you some feedback on this to help you get what would be considered "valid" results. This is not criticism, just trying to hit you with some knowledge. Point to remember- first and foremost research surveys should always have an option present that would apply to EVERYONE that could possibly take the survey. Also, questions that may be sensitive (gender, income, etc.) should always have a "Prefer Not to Answer" style option. You will see surveys that violate these rules. They are poorly designed and sometimes their results become statistically insignificant due to the flaws.

 

With that in mind:

 

In what country do you currently reside?

-United States of America

-Canada

-Another Country

 

 

Please share your gender:

-Male

-Female

-Another Gender This one is optional, but is common in Canada which is one of your target countries

-Prefer Not to Answer

 

Please select your age from the brackets below: (never ask someone how "old" they are, even in a survey)

 

HHI question needs a "Prefer Not to Answer"

-Less than $25,000

-$25,000 - $49,999 etc.

-Prefer Not to Answer

 

How much do you spend on comic books per month?

-Less than $20

-$20 - $49

-$50 - ...

-I do not purchase comic books monthly

 

(You could option for not buying comics at all, but theoretically an active survey would have that as the first question and simply "thank" people who don't buy them and not bother them with the rest of the survey unless they were trying to profile comic buyers vs. non comic buyers.)

 

#7 needs a "Do Not Know" option

 

 

Hopefully that helps. Again, the idea is to give everyone that takes the survey an out. It seems simple, but in practice is hard to train the brain to make sure questions can't be open. Even in companies that do research survey design involves a LOT of meetings and arguments not only over this type of thing, but also what wording is appropriate for the goal of a question.

 

Enjoy your study and good luck!

 

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rob_allan

rob_allan

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Heck, since I wrote a wall of text I'll also add this:

 

The most important thing with a survey is to have a solid understanding of what the goal of the survey is. Be very clear with yourself about what it is exactly you're trying to learn. I can't tell you how many studies get run that don't get the results a company desires because they simply didn't ask the questions that would provide the correct data they want to analyze. The point of a survey is to collect data so always know EXACTLY what data you want to collect before creating the survey.

 

Again, only sharing this because you're obviously in school learning about it, and I'm genuinely hoping the information is of use for you.

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uchiha101

uchiha101

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Heck, since I wrote a wall of text I'll also add this:

 

The most important thing with a survey is to have a solid understanding of what the goal of the survey is. Be very clear with yourself about what it is exactly you're trying to learn. I can't tell you how many studies get run that don't get the results a company desires because they simply didn't ask the questions that would provide the correct data they want to analyze. The point of a survey is to collect data so always know EXACTLY what data you want to collect before creating the survey.

 

Again, only sharing this because you're obviously in school learning about it, and I'm genuinely hoping the information is of use for you.

 

yes this will help me and thanks for the advice I'm only focusing on the us and canadian markets at this time sinice they are in my area so to speak and the us is the biggest buyer of comic books and shipping is a nightmare in some places :(

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rob_allan

rob_allan

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Awesome and good luck. Some of those rules are in place because people will often self terminate from a survey if they hit a question that doesn't have an answer that pertains to them (or a selection or missing selection offends them.) So you get skewed data and (often) not enough responses anyway. lol

 

Takes a ton of practice but you're on the right path. It's an exciting world if you don't mind nerding out on something other than comics. A part of me wants to go back to it... Hmmmm....

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thunsicker

thunsicker

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So many questions he could have put on there:

 

Are you a member of any comics related online forums?

(Unless he is only trying to get a feel for people on the CGC boards)

 

What's the make up of your comic purchases (new vs. collectible)?

 

Do you sell comics as well?

- As a dealer.

- Infrequently as a collector.

- Never

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uchiha101

uchiha101

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So many questions he could have put on there:

 

Are you a member of any comics related online forums?

(Unless he is only trying to get a feel for people on the CGC boards)

 

What's the make up of your comic purchases (new vs. collectible)?

 

Do you sell comics as well?

- As a dealer.

- Infrequently as a collector.

- Never

 

I'm trying to get a feel for the cgc boards since you guys are the high end dealers and collectors this survey will also be for the other people on forums but I'm keeping the results separate since you guys are my end result I want to achieve to be able to sell comics to high end dealers and collectors :)

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