• When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Pulp Marketing - How Pulps Advertised Themselves
0

Started by Pulpvault,

27 posts in this topic

  • Popular Post
Pulpvault

Pulpvault

Posted
  • Popular Post
Posted (edited)

Pulps ran ads in trade journals, writer's magazines and other pulps.  Some reproduced covers of various issues, but some used new art.  If you stumble across any that look interesting, post 'em here!

To start with, here's one from The American News Trade Journal (an industry publication for newsstands) for Fiction House from August 1928, which shows the editors of their various pulps.

antj 1928 08 fiction house editors.JPG

Edited by Pulpvault
Link to comment
Share on other sites
  • Popular Post
Pulpvault

Pulpvault

Posted
  • Author
  • Popular Post
Posted

And pulp publishers not only bought ads in magazines, but in other media as well.  Here's an ad for Fiction House's Soldier Stories that appeared on delivery trucks for The American News Company, from the May 1929 issue of The American News Trade Journal.

antj 1929 05 trucks with soldier stories.JPG

Link to comment
Share on other sites
Bookery

Bookery

Posted
Posted
On 1/17/2022 at 12:22 PM, Pulpvault said:

The American News Trade Journal also often promoted pulps on their covers, as in this one from the June 1928 issue.

antj 1928 06 cover.JPG

The sheer number of pulps in that ad that are real rarities today is pretty fascinating.

Link to comment
Share on other sites
  • Popular Post
Bookery

Bookery

Posted
  • Popular Post
Posted
On 1/19/2022 at 12:25 AM, Pulpvault said:

Agreed!

Looking over the group again, it seems rather ironic, given the current market frenzy, that probably the easiest pulp to obtain on that entire list is the Weird Tales!

Link to comment
Share on other sites
htp

htp

Posted
Posted (edited)
On 1/19/2022 at 5:45 AM, Bookery said:

Looking over the group again, it seems rather ironic, given the current market frenzy, that probably the easiest pulp to obtain on that entire list is the Weird Tales!

And yet still one of the (or the?) most expensive on the list!

Knew I had one of them here somewhere (top row, 2nd from right). Bonus "Baron Corvo" story too. Anyone else collect Golden Book? I love the art-deco covers.

a.thumb.jpg.3ebc1b4e57b16e7a800bb55260bbadb6.jpgB

Edited by htp
Link to comment
Share on other sites
  • Popular Post
detective35

detective35

Posted
  • Popular Post
Posted

These are original advertising signs from 1933 they are NOT the Steranko reprints that you see.

These are a couple of my favourites of the 21 original advertising signs that I have promoting the shadow in the Pulps and on the radio show.

The weird avenger of crime sign is 11 1/2 x 14 1/2” on cardboard It’s an oval embossed trademark at the bottom.

The fold-out sign is 22’ x 28’ on heavy low gloss paper.

They are in my extensive 50 page Street & Smith shadow salesman book (circa 1939) that was given to Walter Gibson by Street &  Smith, who gave it to a childhood friend Arthur Emerson, who later sold it to me. It has dozens of pages of original promotional documents, Advertising information information on various promotional items of the shadow, how they promoted the radio show, the pulp magazine,  and on screen, and at the very end;  4 original advertising signs (1933-39).

C164B71F-6D56-4A5E-B77C-58DB4C97013C.jpeg

EAEFB35D-F9AC-41D8-AD4B-16303D8FF68A.jpeg

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
0
Go to topic listing