Pulp Marketing - How Pulps Advertised Themselves 0

[Pulpvault]

Pulps ran ads in trade journals, writer's magazines and other pulps.  Some reproduced covers of various issues, but some used new art.  If you stumble across any that look interesting, post 'em here!

To start with, here's one from The American News Trade Journal (an industry publication for newsstands) for Fiction House from August 1928, which shows the editors of their various pulps.

Edited January 17, 2022 by Pulpvault

[Pulpvault]

Ad for the short-lived Cabaret Stories, from The American News Trade Journal, January 1929.

[Pulpvault]

An ad for The Shadow, from The American News Trade Journal, March 1941.

[Pulpvault]

An ad for the Clayton pulp chain, from The American News Trade Journal December 1929. I'd love to find one of those Ace-High Magazine displays!

[Pulpvault]

Ad for Fiction House's Soldier Stories from The American News Trade Journal March 1929.

[Pulpvault]

And pulp publishers not only bought ads in magazines, but in other media as well.  Here's an ad for Fiction House's Soldier Stories that appeared on delivery trucks for The American News Company, from the May 1929 issue of The American News Trade Journal.

[Pulpvault]

The American News Trade Journal also often promoted pulps on their covers, as in this one from the June 1928 issue.

[Pulpvault]

And a seasonal Christmas ad for the Clayton pulp chain, from the December 1927 issue of The American News Trade Journal.

[thecollectron]

Very interesting. Thanks for posting!

[Bookery]

On 1/17/2022 at 12:22 PM, Pulpvault said:

The American News Trade Journal also often promoted pulps on their covers, as in this one from the June 1928 issue.

The sheer number of pulps in that ad that are real rarities today is pretty fascinating.

[Pulpvault]

On 1/18/2022 at 10:22 AM, Bookery said:

The sheer number of pulps in that ad that are real rarities today is pretty fascinating.

Agreed!

[Bookery]

On 1/19/2022 at 12:25 AM, Pulpvault said:

Agreed!

Looking over the group again, it seems rather ironic, given the current market frenzy, that probably the easiest pulp to obtain on that entire list is the Weird Tales!

[Robot Man]

Great thread!

[Sarg]

Amazing stuff! Never saw before. 

[Robot Man]

Not a pulp but a 1930's newstand sign printed on still white chipboard. Probably lasted a week or less. 

[Robot Man]

A couple more newstand display signs that came with the Popular Comics one. 

[htp]

On 1/19/2022 at 5:45 AM, Bookery said:

Looking over the group again, it seems rather ironic, given the current market frenzy, that probably the easiest pulp to obtain on that entire list is the Weird Tales!

And yet still one of the (or the?) most expensive on the list!

Knew I had one of them here somewhere (top row, 2nd from right). Bonus "Baron Corvo" story too. Anyone else collect Golden Book? I love the art-deco covers.

B

Edited January 24, 2022 by htp

[detective35]

These are original advertising signs from 1933 they are NOT the Steranko reprints that you see.

These are a couple of my favourites of the 21 original advertising signs that I have promoting the shadow in the Pulps and on the radio show.

The weird avenger of crime sign is 11 1/2 x 14 1/2” on cardboard It’s an oval embossed trademark at the bottom.

The fold-out sign is 22’ x 28’ on heavy low gloss paper.

They are in my extensive 50 page Street & Smith shadow salesman book (circa 1939) that was given to Walter Gibson by Street &  Smith, who gave it to a childhood friend Arthur Emerson, who later sold it to me. It has dozens of pages of original promotional documents, Advertising information information on various promotional items of the shadow, how they promoted the radio show, the pulp magazine,  and on screen, and at the very end;  4 original advertising signs (1933-39).

[Pulpvault]

Inspired by detective35's post above, I'm going to cheat a little on this one, as it's not for a pulp but for a comic.  However, given The Shadow's pulp career, it certainly fits.  From American News Trade Journal, January 1940.

[Pulpvault]

And here's another featuring a pulp character that made it big in comics as well.  This time it's for Tarzan, from the March 1940 issue of The American News Trade Journal.