Not a key, no first appearances...I don't get it either
For whatever reason, that book is very scarce in 9.8 compared to other ASM issues from the same era.
ASM #201 86 9.8s in the census.
ASM #202 15 9.8s in the census.
ASM #203 44 9.8s in the census.
ASM #204 41 9.8s in the census.
(I'm not saying that justifies the price. But it's not an easy book to find in 9.8.)
It's a tough book to find in 9.8 due to the back cover ad, same as Daredevil 163. Looks to be a couple bidders looking to complete there run. I remember the run up on my Spidy 173 9.8 a few years ago. A couple big set collectors ran the price up on each other.