If the artwork is good I hate to admit that I will buy them. I guess its that sinking feeling that the $4 I spend for one regular modern will most likely be worthless in 20 years so I might as well grab a few issues that might hold some value over that time period.
If I could get them for cover, or even cover plus $2 or something like that, I'd get them. But over here you're looking at a minimum of $15. I just won't pay it.
I had been buying the variants for the ASM run. Lately, I've stopped. Seems like lately, most of the covers have not been very cool (some exceptions).