https://www.businessinsider.com/apple-cofounder-steve-jobs-helped-disney-buy-marvel-2019-9
"In 2009, after our very successful acquisition of Pixar, we were interested in acquiring Marvel, so I met with Steve and walked him through the business," Iger said. "He claimed to have never read a comic book in his life ('I hate them more than I hate video games,' he told me), so I brought an encyclopedia of Marvel characters with me to explain the universe to him and show him what we would be buying. He spent about 10 seconds looking at it, then pushed it aside and said, 'Is this one important to you? Do you really want it? Is it another Pixar?'"
Jobs was the majority shareholder of Pixar, which Disney acquired in 2006. He was also a board member of The Walt Disney Company.
"I told [Jobs] that I wasn't sure if it was another Pixar, but they had great talent at the company, and the content was so rich that if we held the IP, it would put some real distance between us and everyone else," Iger said.
Iger said that he asked Jobs to reach out to Marvel's chairman and former CEO Ike Perlmutter to "vouch for me."