Marvel: 40% of our readers are female and our sales are just fine, thanks
Marvel’s David Gabriel, their svp – print, sales & marketing, doesn’t do too many interviews, ...
In part two, Gabriel mentions that Disney Stores are now carrying some Disney, Marvel and Star Wars books. Finally. And at Scholastic book fairs, they’re carrying Han Solo, Totally Awesome Hulk, All-New All-Different Avengers, Moon Girl and Devil Dinosaur, and Unbeatable Squirrel Girl. So if you wonder why those last two books are still being published, wonder no more. Gabriel also gives big play to the Squirel Girl OGN, which could be a significant release for this format.
https://www.comicsbeat.com/marvel-40-of-our-readers-are-female-and-our-sales-are-just-fine-thanks/