I would like to think that Campbell hopes this happens with this sale and that more of these books get into collectors hands as opposed to flippers. However, at the end of the day, he gonna bank regardless.
I think the majority of the customers who buy direct from Campbell are indeed the "flippers" who see it as an opportunity to get online and act fast to then turn around and sell them at a mark up after they've sold out.
It's the historical sales precedent and sales that the flippers do that actually keeps that part of the industry alive, so in a way, for Campbell's own economic interests, his books are better off going to the flippers than the fans first, then the "frenzy" to buy (laws of supply and demand) will continue and he can also continue to push the envelope from selling at $9.99 to $14.99 to $19.99 to $24.99 to $49.99, then as in the case of the Venom issue, go from $150 up to $200 and have it still sell out within the hour. That in-itself may have him ponder... sell 1/2 of the inventory first, then hold back the 2nd half and price it at market value or start remarking them and charging a grip of cash.
It's not exploitation or greed, it's simple business for both flippers and JSC. If the fans/collector's who want 'em stop buying and paying premiums, the laws of supply and demand may dictate a far different marketplace where short prints and variants cease to exist as they did not in the pre-Y2K era of collecting.
Easy to track. There are 5 for sale and two sold as of now. Estimated about 80-90 of them sold total. So less than 10% flippers. They have not shipped yet and I know many wait until they have it in hand.