As someone who was collecting long before the movie/netflix age. Ironically enough I started collecting in 2001 when the industry was almost dead. The days when keys where more affordable, especially in high grade. I don't think that those days will be back for a while, as much as I would love to have them back . Unless the movies start to bomb big at the box office and get horrible reviews, almost positive neither will happen across the board. These movies will keep coming. The hype will stay alive as long as the characters are in the spotlight. Investors will continue to reach deeper into their pockets and the hype train keeps going. As for IM 55, I think drax has something to do with the increase in price as well. Not huge but its their. The 9.8 wallet destroying sales will calm down as we all know that the hype typically goes nuts before the movies come out and rarely ever hits that unrealistic high ever again. Books like hulk 181, WWBN 32 and IR 55 have all had those sales. Unfortunately even before the hype started I did not have the money to buy mega keys, what bugs me the most is even mid to low grade keys are completely ridiculously over priced now. Books like WWBN 32 and Tomb of Dracula 10 in mid grade are going up almost every sale it seems. Hopefully this movie/netflix hype will calm down but its going to take a lot of crappy movies at this point to keeps the investors away from the hobby. That and the fate of the MCU after infinity wars.