I understand it because it's based on trying to recapture a feeling that cannot actually be recaptured. These guys are remembering the euphoria they felt at age twelve when they finally got their hands on a coveted baseball card or stayed up late reading a new comic book under the covers by flashlight. I get it because I've experienced the same thing. Some people will spend any amount of money in an attempt to recapture that feeling. It isn't possible—their childhoods are gone forever—but they will try. If they can come close, even for a moment, it may be worth it to them. I do the same thing when I spend a few hundred dollars or a few thousand dollars on a book; spending more than that just isn't possible for me. And I do experience a moment of near euphoria when I get my hands on a new comic. It doesn't last long, which is why I have to buy another . . . and another . . . and another. It evokes the memory of how I felt collecting as a kid, but the memory isn't quite the same as the actual feeling; it does fall short. But I suppose I'll never stop trying. I can't, in fact.