Uh - no. All comic books are periodicals (and "regular" covers are printed to order). On the other hand, printing a variant cover in a limited quantity to sell at a marked up price right out of the gate is a manufactured collectible. Most new variant covers are not only artificially limited, but they are also never available at cover price (and yes, I know that Phantoms are available in Larry's store for cover, but most Phantom retailers sell them at a much higher price on eBay (Larry included).
And...while the NYCC variant was also an artificially limited print run, it was (a) only sold for $2, and (b) offered directly through the publisher. To me, that makes it more desirable.