I have never had a dog in this race.
There are people who pre-order and get X amount of copies based on the writer,artist,story outline and research.
If the comic takes off,then they hit paydirt at 35% off cover.
There are those that prefer to wait until a book has broken out in the secondary market and will buy at a premium.
So when 500 copies of a proven financial windfall is out at cover,why are people suprised that a feeding frenzy - regardless of intent - ensues?
The simple answer to this was to have had 5000 copies printed.
Image knew the secondary demand - and if not,then there is a position begging to be created at Image!
Image printed a woefully short number of issues.
The ones that don't pre-order saw free $50 notes being handed out - and scrambled accordingly.
As for the people predicting the end of the world - sure, but only for the people caught holding the baby.
And tbh, I'm not really sure that with an Image product you can actually be left with 'too many' copies - especially if you pre-order.
Lastly to es - I, and others, have been beating this horse for months. When you let outsiders print their 'variants' then this kind of stuff ensues.
Image should never,ever allow the likes of certain groups to print 'variants' again.
If you at Image want to do it - and stuff up - then fine.
Don't let other groups do it for you.
Better still,just have 1 cover per issue and be done with it.