After two failed franchies, Sony is NOT going after the core "Spider-Man" audience, which one executive claimed "doesn't exist" after Amazing 2. This is going to be a really drastic reboot I feel, and for fans of the comic 90's comics Venom, I don't think we're going to see that. Trust me, I'd love nothing more than a horror based Eddie Brock Venom movie, but I doubt they are brave enoguh to do that. Plus the screen writers hired, are almost purely known for comedy (funny anecdote, one of them is the little boy from Freaks and Geeks all grown up.)
If they want to make money and not pizz off the very people that would actually go see the movie, that is exactly the movie they'll make.
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-J.