Jaydogrules

Sure here's another one- this "Spider-man movie" will also be the least successful of them by far. Any other questions? -J.

Publisher intent and story continuity mean nothing to you then. Got it. -J.

No. Aquaman had two more days of previews than Justice league totaling an additional $8MM. Aquaman is still trailing DC's biggest flop after equivalent days in North American and remains so lopsided in China that it is still awash in red ink. #900MMmagicnumber -J.

It's definitely not 698. "Superior Spider-man" is officially born once the mind swap is complete and he names himself (all in 700). -J.

Lol sure thing pal. -J.

Lol sure thing pal. -J.

In ASM 700, the character names himself, appears in costume and is announced on the cover (of the Ditko variant). The only people who can't find "consensus" are those who haven't actually read the storyline, or have the secondary books to sell. -J.

Academic. The events in both Avenging and DD 21 are subsequent to ASM 700, so if it's a "tie", 700 wins. -J.

DD 21 came out a week before ASM 700, which is the first full appearance, thus making DD 21 an out of continuity first cameo (which would explain the new CGC notation on the label for that book). -J.

I am talking about the math of just THIS SPECIFIC MOVIE right now, not Iron Man, Winter Soldier, Thor, or whatever, you have already agreed that even at $550MM, this movie is still in the red on just its production budget alone, and I have already explained how a China heavy box office return raises the bar substantially for a film to hit the black, so I don't know what you're on about at this point. (The marketing budget of Venom is estimated at ~$75MM on the high side). -J

Sorry. A movies' P&A (print and advertising) are most assuredly front end expenses on every movie, right along with its production budget. Maybe 3X production budget is a quick and dirty way of figuring what a movie needs to make, but not with aquaman where (so far) the VAST majority of its money is from overseas, and MOST of that being from meager 25% China. Extrapolating it's current results easily show that $900MM is this particular movie's magic number for breaking even theatrically. "Ancillary", ("product placement", "action figures" and "home video") are different line items and are usually brought up by people only when it is clear their favourite movie will probably will not make it into the black during its theatrical run. And no, it wasn't necessary to spend $350MM on this movie. It is a big dumb budget, for a big dumb movie (not saying that this is the only movie that is guilty of doing this). -J.

Yes I understand what you are saying. The marketing however is literally the second largest expense behind production and both are necessary to facilitate the theatrical release. There will be another, additional campaign in its post theatrical life, with it's own set of expenses. No chance this goes anywhere near a billion. Even with the holiday and extra days of previews it is still lagging Justice League in comparable period in North American release. Also, while it may have only been out for a week or so here, it is nearing a month of release in most other places in the world. I will be impressed if it gets to $850MM after all is said and done. Very impressed, actually. I would be more impressed if WB had shown more restraint on its budget (and they would have realized a lot more money). -J.

Marketing expenses on this are estimated at another $150MM. Total nut for this movie is around $350MM. Therefore magic number to break even theatrically is ~$900MM. -J.

To reiterate, here are the basics- North America- ~50% China- ~25% Other countries- ~40% #trackingworsethanjusticeleagueinNorthAmericaafter8daysdespitetheholiday and #stilldeepinthered -J.

Yawn. Wake me when this movie hits $900MM to at least get in the black. #chinaaintgonnasaveit -J.

I completely agree with pretty much everything you just said. -J.

https://www.forbes.com/sites/scottmendelson/2016/07/13/box-office-warcraft-is-a-430-million-flop/#613cc57433f3 -J.

Barely cracking $100MM after eight days days in release (counting Amazon preview @$3MM, early Wednesday preview @$4.7MM, and Thursday preview @$9MM) through a major holiday corridor is just not that good and well short of the $120MM++ that was reportedly (allegedly) going to happen. Maybe this would have done a lot better if not for the other three "big" movies all released at the same time, two of which are competing for the same audience. Or maybe not. Either way.. #wonderwomanmademoreinoneweekend -J.

Quite an upgrade, congrats ! -J.

#83millioninoneweekofreleaseisstilltheworstshowingofanyDCEUmovietodateandthatisevenwiththeholiday -J.

Frankly, lousy. https://www.google.com/amp/s/www.forbes.com/sites/simonthompson/2018/12/23/aquaman-flounders-where-its-opening-weekend-box-office-ranks-in-the-dceu/amp/ -J.

Yum that sure is purrrrty. -J.

Here is a pretty straight forward explanation for why Chinese box office to American studios continues to be viewed largely as the icing on the cake and not the cake, even though it can make an otherwise disappointing movie appear more lucrative than it was (on paper): http://chinafilminsider.com/box-office-revenue-china-works/ Even Infinity Wars record holding $360MM China take yielded "only" $90MM to Disney, which would not even be a dent in its reported $350MM+ production budget (probably $550MM+ after marketing) if that represented the lion share of its box office returns. -J.

A post from three and a half YEARS ago?? Lol Get a life chief. But okay, at $65MM opening weekend, I will officially agree with Scott Mendelson at Forbes and say that that is, "frankly lousy". Which it is. Happy now? The Grinch made more on its opening weekend. Yikes. Now make yourself useful and tell me which one of these facts, from the last, let's say six months or so, that I don't have "straight": - Despite all the hype, the movie came right in on its (low side of most recent) tracking- $65MM. - That is the worst opening weekend of any DCEU movie to date, by far. - The Fandango presales that purportedly outsold Venom predictably, meant nothing, as it came in more than 10% below, despite having TWO extra days of previews. (The "record" presales allegedly beating Infinity Wars through Atom, whatever that is, naturally didn't mean anything either.) - With its paltry studio split, China will not make Aquaman a financial success. - Too much money was spent marketing and making this movie ($350MM), creating a bar that will almost certainly be impossible to clear with it's less than stellar North American debut, akin to ASM 2. Am I leaving anything out ? Oh yes... I guess we will have to see if it can make another $50MM by tomorrow to hit Paperheart's (still ludicrous) projections. -J.

9.6's seem really undervalued to me right now, even at $570. @SchmaktThat's a sharp looking raw copy there ! -J.