The movie hype definitely played its role as it often does. Yet it is a key book if you like Miles or not and a rather tough one to track down raw as a 9.8 candidate. It is fairly uncommon to see a majority of a single book graded that is a modern to be under a 9.8, especially a Marvel book. I know the beloved ASM 678 Mary Jane has a very low census as well and would guess is also quite low on 9.8's. That book fetches big bucks and isn't a key outside of a small amount printed. Granted, if some classify that as a key. Im not hyping since I only have one and don't plan on selling, just conversing.
UF 4 Variant
71 on the census
24 in 9.8 (19 universal and 5 SS)
47 under 9.8