I have been thinking about Mr.Lee after hearing of his passing. Mr.Lee in my mind would prefer to be addressed as Stan, and why do I think that? Because he encouraged readers and fans to feel they knew him and we did. The characters are amazing but from an early social media marketing perspective he created the mighty Marvel Bullpen. A brilliant marketing touch. As a commercial film maker this is revolutionary! Comics were going under in the early sixties when I first heard of him but with Stans creative touch they turned around. I guess I bring this up cause it wasn't just story or heroes that he excelled at, but advertising as well. This act of pulling us in, being a part of the inside joke is what makes the Marvel Universe work on an emotional level. A hero, a friend I have always counted my whole life on is gone. I am sixty years old, he has been with me for 55 years this is a sad day. Rest well Mr. Lee you earned it.