I am talking big special effect movies such as TMNT 2,GHOSTBUSTERS reboot,Independance Day 2,STAR TREK Beyond,THE BFG by Spielberg,Ben-Hur and Alice Through The Looking Glass. Billions were spent on these and all underperformed. What Valiant is doing is the new way to go. Adapt or die to new markets.
By the time the others find out Valiant will be the clear leader in that market. Think of Marvel in 2008.
Valiant 2016-2017 will be thought of as when they became mainstream big.
Stock up on your Valiant keys now.
Okay, I see where you are coming from. I think a lot of that had to do with the underlying properties as well. A Ben-Hur remake was a mistake, as was ID2, another Star Trek, and the TMNT money grab.
WRT Valiant, time will tell, but they will be trying to enter a saturated/oversaturated hero market IMHO. They can't afford to come in with a weak first film as they do not have the widespread fanbase that characters from the Big 2 do.
As far as keys, the time to stock up was pre-PR piece on movie deal. Prices have pulled back as they have not made any real progress towards feature films since the announcement. This Super Power Beat Down approach will not do anything to change that. Until they actually get a feature film in production there is just as high a likelihood of prices dropping as there is for any gains. I am still buying them because I like the books, but there are better places to put your comic spec dollars to work.