Exactly.
Larry, I know Marvel has doubled orders in the past for retailers for free. I would be interested in hearing about which books. If I recall, they usually are books that are teasers for an upcoming summer event or preview a few titles that are upcoming. Unfortunately, I just don't recall which books I heard they had double shipped, but I believe the last one had a hefty price tag, $6.99 or $7.99, I believe.
It's an marketing tactic used by publishers.
I have NO idea how many books it's been done with.
Happens often though..
Marvel wanted ASM to be the #1 book for the month.
Doubling retailers orders insures this...
Was there any way Amazing Spider-Man #1 WASN'T going to be the top book for the month?