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Zack Snyder's JUSTICE LEAGUE on HBO Max (3/18/21)
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Started by Bosco685,

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theCapraAegagrus

theCapraAegagrus

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On 11/11/2021 at 8:58 AM, Axelrod said:

I did enjoy this version of the movie more than the theatrical release.  I really didn't think Joss Whedon would have changed so much from what Zach Snyder originally shot. Really fascinating contrast.  

As much as I like to give Joss Whedon s^&* for what he did to JL, he can't take the blame alone. WB gave him an impossible task. It is definitely quite jarring to see how different the same movie/story is in 2 almost completely different cuts.

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Bosco685

Bosco685

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If you watch the two cuts side-by-side, one of the biggest changes is how the 2021 film, often referred to as the "Snyder Cut," portrays its female characters on screen. The 2017 Joss Whedon version contains more than a dozen cringeworthy moments directed at Wonder Woman, Lois Lane, the Amazons, and more.

 

All of these moments are removed from the "Snyder Cut," instead highlighting women's strength in each scene.

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In the theatrical cut, a large focus was on Steppenwolf sexualizing the Amazons while trying to acquire the box. Instead of looking like powerful warriors, they were easily knocked around and looked like they were desperately on the run from a monster who was excited by the thrill of the chase. 

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Snyder's cut put the focus back on the Amazons instead of on Steppenwolf, who comes off as a predatory creep in the theatrical release. Now, instead of them fearing him, it looks if he's at the mercy of these god-like warriors. 

 

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Bosco685

Bosco685

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On 11/22/2021 at 10:14 AM, theCapraAegagrus said:

Despite how awesome the set looks, I simply can't justify spending $200 on a soundtrack.

Same here. But with album-type content it does have a sense of nostalgia tied to it. Which is cool.

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RickSp

RickSp

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On 11/22/2021 at 3:17 PM, Bosco685 said:

Same here. But with album-type content it does have a sense of nostalgia tied to it. Which is cool.

I don’t even own a record player yet but considering it now. That set is amazing and the soundtrack itself is worthy of it.

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Bosco685

Bosco685

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ZACK SNYDER’S JUSTICE LEAGUE SOCIAL CAMPAIGN CASE STUDY

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In a social campaign unmatched in scope and size, Home Brew partnered closely with HBO Max for the long-awaited release of Zack Snyder’s Justice League. Tasked with driving awareness and subscriptions to the platform, we developed a holistic digital marketing strategy, content rollout plan, and community management approach to successfully engage the extremely passionate, worldwide fan base.

 

With an always-on audience, we monitored online conversations constantly and adjusted our strategies in real-time to earn the highest engagement on our digital content and activations, resulting in over 20,000 social posts from global audiences every day for over 60 days. Serving as an extension of the HBO Max marketing team, we executed a winning campaign that delighted the fans and drew in new viewers for a record-breaking release that earned 34.7B social impressions.

:whatthe:

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PLATFORM STRATEGY
With our primary audience on Twitter, we focused on regularly engaging with fans on this platform, optimizing the Snyder Cut’s presence with GIFs and other shareable content. Our Facebook and Instagram accounts targeted more mainstream audiences. In addition, we developed Instagram Story streams that encouraged interactivity and UGC. Finally, we launched a Vero page to own exclusive content windows, servicing the hardcore Zack Snyder fan base and their active Snyder Cut community on the platform.

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FANS FIRST
To service the knowledgeable fanbase, we called out niche details around the characters and iconography, incorporated themes that fans migrated toward, and kept them hooked with in-world and interactive content.

How the WB Studios executive team ignores this is so spiteful. All because of egos.

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theCapraAegagrus

theCapraAegagrus

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On 12/2/2021 at 8:57 AM, Bosco685 said:

ZACK SNYDER’S JUSTICE LEAGUE SOCIAL CAMPAIGN CASE STUDY

:whatthe:

How the WB Studios executive team ignores this is so spiteful. All because of egos.

Yup. Not planning a JL sequel seems like nothing but pure spite. Don't want Snyder to direct it? Okay, then find a suitable director. Fisher doesn't want to work with Hamada? Then recast Cyborg. Abandoning the story and cohesiveness altogether is nothing but pure ignorance, and makes the DCEU relatively worthless if there is no end game.

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theCapraAegagrus

theCapraAegagrus

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I've seen this what feels like 500 times. I cannot get over it.

As someone commented on the YouTube OST for At the Speed of Force:

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There will never be a perfect movie. There is however... A perfect scene.

 

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theCapraAegagrus

theCapraAegagrus

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On 12/2/2021 at 11:41 AM, Bosco685 said:

God, I love this movie!

There are so many details that so many people point out to me that elevate it. Recently, that Victor's scream out for Barry is because he knows that The Flash is the only person in the world that can save them at that point. Not Superman or anyone else.

It's also chilling and wonderful how every hero is absolutely necessary to reach a victorious outcome, even if The Flash didn't have to reverse time.

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